February 16 2021
APM Terminals Algeciras takes another step to reach all terminal workers
APM Terminals Algeciras has launched a series of animated spots to reinforce various aspects of security at the terminal to get all workers home safely.
The chosen format has been a short animation that will be sent biweekly directly to workers' mobiles by WhatsApp, allowing its dissemination to go viral. This communication channel has been used in previous campaigns with great acceptance, since it is a direct and closer way of reaching all the people that make it possible for our terminal to be the most important in the Mediterranean.
In these links you can see the animated Safety Spots broadcast so far, and already available on the APM Terminals Algeciras YouTube channel.