APM Terminals Bahrain presents benefits of automation and digitisation plans

A deep dive interview with Abdelrahman Elshamy, Chief Operations Officer talking about the automation and digitization at the port.

How will the implementation of gate automation, crane OCR and the Truck Appointment System (TAS) contribute to your long-term strategic goals and customer satisfaction?

Khalifa Bin Salman Port's long-term strategic goals are reached by using automation for gates, Optical Character Recognition (OCR) on cranes, and the Truck Appointment System (TAS).

By reducing wait times, clearing congestion, and speeding up truck access and departure, we increase productivity and cargo handling capacity. Additionally, it ensures advanced accuracy and statistical integrity while reducing errors and enabling more efficient procedures through the automation of containers statistics processing.

Real-time visibility and monitoring are also achieved, which enhances consumer decision-making. All things considered, these technological advancements result in quicker processing times, significantly less paperwork, and improved client experiences.

What benefits will the new technologies add to APM Terminals Bahrain?

Gate Automation Project and TAS have not only improved operational efficiency but also formed an integral part of Khalifa Bin Salman Port's sustainability initiatives. By reducing carbon emissions through optimized traffic management and eliminating unnecessary idling, the port is actively contributing to environmental conservation efforts.

These technological advancements align with the port's long-term strategic goals of increasing capacity, improving productivity, and providing a seamless experience for its customers.

What are the challenges the employees faced when transforming to the new technologies, and how did you upskill them to ensure a smooth transition?

Employees often have trouble adjusting to new technology, which includes skill shortages, job insecurity, and the want for continuous support.

We ensured that employees have access to ongoing technical support and assistance during the transition period, talent-precise sessions that are targeted, established channels for employees to ask questions, provide feedback, and address their concerns.

These procedures assure a smooth transition and assist employees correctly to adapt to the new technologies.